welcome to
ifop asia

Our Mission

At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.

We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.

Kevin Zhou Managing Director


Beauty trend in China 2019 : How are beauty companies responding to the new consumer demands?

After discovering the 1st part of ou expert's interview on consumer habits changing, Here is the 2nd part (out of 4) of the interview of our Beauty Ifop

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Beauty trend in China 2019 : How are Chinese beauty consumer habits changing ?

Discover the 1st part (out of 4) of the interview of our Beauty Ifop Asia expert on Beauty trends in China and beauty consumer habits. The following findings

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Agritourism in Iceland : be inspired!

Although still not extensively promoted in France, agritourism is a source of turnover for producers which provides a real boost to their yearly profits.

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What beauty for “sustainable natives”?

The IFOP Beauty division sheds light on the new “sustainable natives” generation and four initiatives deployed by brands to bring about ecological

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[PRESS RELEASE] Appointment of Laure Friscourt as deputy CEO of the Ifop group

Laure Friscourt is appointed Deputy CEO of Ifop with the task of bolstering the Group’s development in the Beauty, Healthcare and Wellbeing sectors while

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10 Marketing trends from 2019 pinpointed by InCapsule by Ifop

  July 2019 is the ideal time to recap the key new trends of the year should you have missed out on any of them. No announcements that cause a

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The Beauty sector’s attitude to going local

Consuming locally mainly springs to mind with regard to what ends up in our plate. Nevertheless, the desire for proximity has sowed its seeds in the world

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What is special about the Chinese GenZ ?

  Ifop and Dark Planning partnered to release GenZ, a study conducted in China, USA, France and UK, which provides unique insights about the first

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