welcome to
ifop asia

Our Mission

At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.

We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.

Kevin Zhou Managing Director

news

How Covid-19 became a fertile ground for the development of National Brand preference

Across countries, one of the effects of the Covid-19 crisis was to reinforce protectionism and nationalist sentiment. That was the case in China too, probably

Read more

Livestreaming during the coronavirus crisis accelerated the transformation of many sectors

In the past 10 years, the combination of State policies towards high-tech investment, buoyant startup scene and unique consumer appetite for new technologies

Read more

Influence marketing blends the lines of human and digital

Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) are an important part of most brand strategies in this market.

Read more

Safe & Clean: a Key Driver In Consumer Goods

Consumer always trade-off between several criteria when choosing a product. Beyond habits, brand or product availability, several dimensions are taken

Read more

The multiple facets of Wellness & Wellbeing in China

The Covid19 pandemic has definitely reinforced the conscious need for Wellness & Wellbeing all around the world, and even more so in China.  The recent

Read more

Being vogue in a sustainable way

Studies show that Chinese people are among the most concerned worldwide about the environment. They are particularly worried about pollution and its impact

Read more

Beauty trend in China 2019 : What are local brands doing that is proving so successful?

After discovering the 3rd part of our expert's interview on the evolution of Physical Retail Environment, Here is the 4th and last part of the interview

Read more

Beauty trend in China 2019 : How is the physical retail environment for beauty evolving ?

After discovering the 2nd part of our expert's interview on consumer habits changing, Here is the 3rd part (out of 4) of the interview of our Beauty Ifop

Read more