welcome to
ifop asia

Our Mission

At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.

We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.

Kévin Zhou Managing Director

Envoyez un email

"China Inside helps clients decode the Chinese market"

In late 2016, Ifop launched ChinaInside, a new entity that supports companies in growing their business in China. Can you give us a brief overview of what it does? What makes ChinaInside ...

Laure Fricourt Head of China Inside

What’s up with KOLs in China?

For a couple of years, KOLs (key opinion leaders) have had the power to magnify brand awareness and ultimately influence purchase decisions, and more and more brands from premium to ...

Amy Tan Head of qualitative

10/01/2018

The new Chinese traveler is independent and looking for unique experiences

Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays, according

24/08/2017

Luxury in the digital age: the challenge of balancing “slow time” and “fast time”

At Luxe Pack Shanghai 2017 held in April, Ifop CEO Stephane Truchi and Luxurynsight CEO Jonathan Siboni shared their views on how luxury brands should

04/04/2017

When social and commerce merge

In March, the China Connect conference dedicated to Chinese digital trends was holding its 7th edition in Paris. The motto of this edition was « Crack

08/11/2016

Asia, the new experiential stage

From Mass retail to Experiential Retail Cultural spaces within a mall, trying on clothing in a fashion show setting... French retailers have much to learn

07/11/2016

The « Made in China » takes revenge

For a long time Chinese-made products were associated with low-cost and poor quality. The "toxic chairs" sold by French distributor, Conforama, gave stinging

23/06/2016

Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.

A pretty woman casually dressed, eating noodles and talking about the makeup she is planning to buy. A handsome man gazing at the webcam in silence.

13/06/2016

The Evolution of Leisure In China

Today Chinese society is in a flux. Both the economic growth as well as the pace of growth of the past 35 odd years has had a massive impact on

07/06/2016

Have Chinese Women Started to Look Beyond Beauty Products?

In China, the importance of beauty can’t be overemphasized especially for women. The concept of beauty which is traditionally dictated

welcome toifop asia