welcome to
ifop asia

Our Mission

At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.

We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.

Kevin Zhou Managing Director

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"China Inside helps clients decode the Chinese market"

In late 2016, Ifop launched ChinaInside, a new entity that supports companies in growing their business in China. Can you give us a brief overview of what it does? What makes ChinaInside ...

Laure Friscourt Head of China Inside

What’s up with KOLs in China?

For a couple of years, KOLs (key opinion leaders) have had the power to magnify brand awareness and ultimately influence purchase decisions, and more and more brands from premium to ...

Amy Tan Head of qualitative