welcome to
ifop asia

Our Mission

At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.

We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.

Kevin Zhou Managing Director

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"China Inside helps clients decode the Chinese market"

In late 2016, Ifop launched ChinaInside, a new entity that supports companies in growing their business in China. Can you give us a brief overview of what it does? What makes ChinaInside ...

Laure Fricourt Head of China Inside

What’s up with KOLs in China?

For a couple of years, KOLs (key opinion leaders) have had the power to magnify brand awareness and ultimately influence purchase decisions, and more and more brands from premium to ...

Amy Tan Head of qualitative

03/09/2018

What is special about the Chinese GenZ ?

Ifop and Dark Planning partnered to release GenZ, a study conducted in China, USA, France and UK, which provides unique insights about the first

26/07/2018

Customer Experience or how to monitor UX

Evaluate customer experience and monitor it over time. Identify key expectations and drivers from an emotional, relational and transactional point

25/07/2018

Engagement 360°

Engagement 360° provides you with a 360° all-round view of the behavioural, social and emotional commitment of consumers towards your products and

24/07/2018

IfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018

A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium

23/07/2018

Fundamental research – Beauty Practices and Attitudes

Understand the market dynamics, behaviors and expectations of consumers today. A key issue: Consumers who have taken power and categories in

22/07/2018

THE NEW WOMEN IN CHINA

A new research to capture the essence, drivers, and role models of the new Women in China, and to quantify the relevance and aspirational value of these

03/07/2018

InLife Communities

InLife Communities allow you to connect to consumers on an on going basis I order to uncover insights and co-develop or co-optimize innovation & go

10/01/2018

The new Chinese traveler is independent and looking for unique experiences

Over 700 million Chinese people travelled recently during “Super Golden Week” which combined the National Day and Mid-Autumn Festival holidays, according

welcome toifop asia