International Market Research Group
At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.
We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.
IFOP has taken a decisive step towards bolstering its international presence in the Luxury, Beauty and Wellness sectors. Opening this 3rd hub enables IFOP
Read moreStéphanie Sandler is appointed President of IFOP Inc, North America. She will be responsible for developing IFOP’s activities on the North American
Read moreAcross countries, one of the effects of the Covid-19 crisis was to reinforce protectionism and nationalist sentiment. That was the case in China too, probably
Read moreIn the past 10 years, the combination of State policies towards high-tech investment, buoyant startup scene and unique consumer appetite for new technologies
Read moreInfluence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) are an important part of most brand strategies in this market.
Read moreConsumer always trade-off between several criteria when choosing a product. Beyond habits, brand or product availability, several dimensions are taken
Read moreThe Covid19 pandemic has definitely reinforced the conscious need for Wellness & Wellbeing all around the world, and even more so in China. The recent
Read moreStudies show that Chinese people are among the most concerned worldwide about the environment. They are particularly worried about pollution and its impact
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