welcome to
ifop asia

Our Mission

At the heart of the world’s most dynamic region where wealth, consumption and digitalization are developing and changing at greater speed than anywhere else, Ifop Asia has been created to provide a bridge between valued brands, services, corporations and Asian people. We are here to connect the former to the latter, to be a facilitator between the two.

We are committed to helping our clients in the fields of luxury, beauty, lifestyle and health & wellness identify business opportunities, make connections, nurture ideas and unlock potentials through sound, actionable market research.

Kevin Zhou Managing Director

news

[CORPORATE NEWS] THE IFOP GROUP ENHANCES ITS OFFER BY ACQUIRING OCCURRENCE

IFOP is acquiring Occurrence, an independent research and consulting institute created in 1995.  A specialist in communication (corporate & brand,

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[CORPORATE NEWS] IFOP, THE RESILIENCE

At the beginning of 2022, it is time to look ahead. What are the new ambitions of the Ifop Group, a pioneering research institute and leader in survey-based

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[CORPORATE NEWS] Ifop further reinforces its international presence by opening Ifop Inc. in New York

IFOP has taken a decisive step towards bolstering its international presence in the Luxury, Beauty and Wellness sectors. Opening this 3rd hub enables IFOP

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[CORPORATE NEWS] Ifop opens its New York office, presided over by Stephanie Sandler

Stéphanie Sandler is appointed President of IFOP Inc, North America. She will be responsible for developing IFOP’s activities on the North American

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How Covid-19 became a fertile ground for the development of National Brand preference

Across countries, one of the effects of the Covid-19 crisis was to reinforce protectionism and nationalist sentiment. That was the case in China too, probably

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Livestreaming during the coronavirus crisis accelerated the transformation of many sectors

In the past 10 years, the combination of State policies towards high-tech investment, buoyant startup scene and unique consumer appetite for new technologies

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Influence marketing blends the lines of human and digital

Influence marketing has been very developed in China for years and KOLs (Key Opinion Leaders) are an important part of most brand strategies in this market.

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Safe & Clean: a Key Driver In Consumer Goods

Consumer always trade-off between several criteria when choosing a product. Beyond habits, brand or product availability, several dimensions are taken

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