How Covid-19 became a fertile ground for the development of National Brand preference

Across countries, one of the effects of the Covid-19 crisis was to reinforce protectionism and nationalist sentiment. That was the case in China too, probably even more than anywhere else, but in a slightly different way, as the government played a significant role.   To help local brands through these trying times, the Chinese government … Lire la suite de How Covid-19 became a fertile ground for the development of National Brand preference