IfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018

A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium term. It is structured into 5 social megatrends and 18 of the most prominent expressive trends in terms of products, ingredients, packs, services, retail and communication.

Trend book for marketers who want to have the most complete and illustrated insight of the trends in the most advanced markets : Europe/USA/Asia.


March 2018 edition is available for purchase