Based in Shanghai, Kevin has started his career in 1997 after graduation from Fudan University. Since then, Kevin has been dedicating all his career life into consumer research, specializing in market understanding, shopper insights, brand evaluation and product innovation.
During his career, Kevin has handled a great number of research projects and got valuable experience in different industries, i.e. household care, personal care, food & beverage, health product, automotive, telecom, financial product, etc..
Kevin has been constantly focused on the Greater China region with experience in both mainland China and Hong Kong markets in the last 20+ years, with a good reputation for having a strong marketing sense, creativeness and seeing the big picture in design and analysis.
As a matter of fact, during the most recent 10 years, Kevin has been more in a management role, but he has not given up his interest/ expertise in understanding consumers and exploring insights. He has managed to well play his duel role of a business leader and a project leader.
Prior to Ifop, Kevin was holding positions of: MD at Ipsos (Consumer Goods), Research Director at Synovate and Senior Research Manager at Nielsen. There are reasons that have driven Kevin to join a boutique research house after years of working at big organizations. One important reason is his strong interest in understanding consumers and market. At Ifop, Kevin has found a good balance between his management responsibilities and project involvement. On the other hand, Kevin performs as mentor for the researchers, passing on his experience/ knowledge. He is particularly motivated by the fact that together with the team, Ifop can always well address clients’ business questions in a professional, insightful and effective way.