Offers

Brand Equity : 3 key aspects

Evaluate the health of your brand and monitor it over time. Understand its positioning and that of your competitors around 3 key aspects: visibility,

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Customer Experience or how to monitor UX

Evaluate customer experience and monitor it over time. Identify key expectations and drivers from an emotional, relational and transactional point

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360° commitment : to measure individuals´commitment in three different ways

Have a 360° all-round view of the behavioural, social and emotional commitment of consumers towards your products and services and those of your competitors.

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IfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018

A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium

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Fundamental research – Beauty Practices and Attitudes

Understand the market dynamics, behaviors and expectations of consumers today. A key issue: Consumers who have taken power and categories in

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THE NEW WOMEN IN CHINA

A new research to capture the essence, drivers, and role models of the new Women in China, and to quantify the relevance and aspirational value of these

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InLife Communities

InLife Communities allow you to connect to consumers on an on going basis I order to uncover insights and co-develop or co-optimize innovation & go to

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