Offers

What is special about the Chinese GenZ ?

  Ifop and Dark Planning partnered to release GenZ, a study conducted in China, USA, France and UK, which provides unique insights about the first

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Customer Experience or how to monitor UX

Evaluate customer experience and monitor it over time. Identify key expectations and drivers from an emotional, relational and transactional point

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Engagement 360°

Engagement 360° provides you with a 360° all-round view of the behavioural, social and emotional commitment of consumers towards your products and

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IfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018

A trend book outlining the sociological and marketing changes that will impact the beauty (skincare/make-up and perfume) market in the short and medium

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Fundamental research – Beauty Practices and Attitudes

Understand the market dynamics, behaviors and expectations of consumers today. A key issue: Consumers who have taken power and categories in

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THE NEW WOMEN IN CHINA

A new research to capture the essence, drivers, and role models of the new Women in China, and to quantify the relevance and aspirational value of these

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InLife Communities

InLife Communities allow you to connect to consumers on an on going basis I order to uncover insights and co-develop or co-optimize innovation & go

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