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[CORPORATE NEWS] THE IFOP GROUP ENHANCES ITS OFFER BY ACQUIRING OCCURRENCE
[CORPORATE NEWS] IFOP, THE RESILIENCE
[CORPORATE NEWS] Ifop further reinforces its international presence by opening Ifop Inc. in New York
[CORPORATE NEWS] Ifop opens its New York office, presided over by Stephanie Sandler
How Covid-19 became a fertile ground for the development of National Brand preference
Livestreaming during the coronavirus crisis accelerated the transformation of many sectors
Influence marketing blends the lines of human and digital
Safe & Clean: a Key Driver In Consumer Goods
The multiple facets of Wellness & Wellbeing in China
Being vogue in a sustainable way
Beauty trend in China 2019 : What are local brands doing that is proving so successful?
Beauty trend in China 2019 : How is the physical retail environment for beauty evolving ?
Beauty trend in China 2019 : How are beauty companies responding to the new consumer demands?
Beauty trend in China 2019 : How are Chinese beauty consumer habits changing ?
Agritourism in Iceland : be inspired!
What beauty for “sustainable natives”?
[PRESS RELEASE] Appointment of Laure Friscourt as deputy CEO of the Ifop group
10 Marketing trends from 2019 pinpointed by InCapsule by Ifop
The Beauty sector’s attitude to going local
What is special about the Chinese GenZ ?
Customer Experience or how to monitor UX
Engagement 360°
IfopTrends Beauty (Cosmetic – Make Up and Perfumes) 2018
Fundamental research – Beauty Practices and Attitudes
THE NEW WOMEN IN CHINA
InLife Communities
The new Chinese traveler is independent and looking for unique experiences
Luxury in the digital age: the challenge of balancing “slow time” and “fast time”
When social and commerce merge
Asia, the new experiential stage
The « Made in China » takes revenge
Hot trend in China: Live-streaming apps turn Nobodies into Internet Celebrities and offer unique money-making opportunities.
The Evolution of Leisure In China
Have Chinese Women Started to Look Beyond Beauty Products?
Capitalizing on opportunities offered by lower tier cities in china
Ifop reinforces its presence in China by appointing Kevin Zhou Managing Director, China operations
The rising attractiveness of local brands
Beyond present into the future
Acceleration, individualization & socialization thanks to digital
From ostentation to experience
The new aspirations of China’s middle class
China’s outbound tourism is growing despite the economic turmoil
How “Made in…” impacts the attractiveness of products amongst Chinese consumers?
M-commerce is booming nowhere else as much as in China!
The Chinese luxury market is getting more mature
The Korean influence on Chinese consumers: from entertainment to plastic surgery
Chinese vs Brazilian women: Which part of their bodies are they willing to invest more on?
A particular relation to health
Consumers are over-exposed and expect more relevance from mobile ads
Understanding the art of Chinese Gifting
SELF Beauty White Paper 2014 : the transforming habits of Chinese women
Why are Chinese consumers so Digital?
Second tier cities are growing tall
The new chinese consumer
The changing tastes of chinese consumers
Connected chopsticks detect contaminated food