who we are

Ifop Asia specializes in connecting international brands to Asian and Chinese consumers in order to help them make better decisions.


Our approach combines the core know-how and values of the Ifop group – sound methodological foundations, agile solutions, tailor made service – with specific understanding of local markets to bring business perspective and actionable solutions to brands.


Our teams are young, passionate, multicultural, experienced in decoding the complexities of the Asian culture and habits. Since we established in Asia 20 years ago, we are committed to helping our clients identify business opportunities, making connections, nurturing ideas and unlocking potentials through sound, actionable market research.

Ifop Asia primarily services the luxury, beauty, lifestyle and health & wellness sectors. We are known for our specific expertise in addressing relevant targets (such as middle class to affluent populations, millennials, KOLs, etc.) and lifestyle issues.


Based in Shanghai and Hong Kong, our team works across Asian markets to bring you with the understanding you need about the world’s most dynamic region.